Money Wise UK

Helping financial planners do more — with confidence, clarity and control

Money Wise UK is an independent investment research and consultancy business, created to support financial planners and advisory firms across the UK. We believe that great financial planning is built on trust — and we’re here to reinforce it with the evidence, structure and substance needed to help firms deliver better client outcomes.

Our approach is refreshingly collaborative. We’re not here to impose a house view or push a product. Instead, we work alongside you to develop investment solutions, governance frameworks and communication strategies that fit your clients, your values, and your business model.

George Ladds

Who We Are

Money Wise UK was founded by George Ladds, a long-time financial services professional and former director of LWM Consultants. George brings over two decades of experience in financial planning, investment research and business consultancy — but more importantly, a human, honest and practical approach that clients value.

At the heart of Money Wise UK is a simple guiding belief:
Treat others how you’d like to be treated.
This Golden Rule underpins everything we do — from our advice and research, to how we work with our partners and support their clients.

 

 

What Makes Us Different

We’ve sat on both sides of the table — as financial planners and investment consultants — so we understand the reality of delivering advice. That’s why we focus on being:

  • Practical and grounded – No jargon or generic frameworks. Everything we do is designed to work in the real world.

  • Regulatory aware – Our work supports Consumer Duty, Centralised Retirement Propositions (CRP), fair value assessments, and platform oversight.

  • Outcome focused – Whether it’s investment performance, governance, or communication, we focus on helping firms deliver great outcomes.

  • Independent – We’re not tied to any provider or fund group. That means you get advice based on what’s best — not what’s incentivised.

 

How We Help

We support financial advice firms with:

  • Investment Research & Governance
    From fund selection and portfolio design to quarterly reviews, manager due diligence and platform evaluation.

  • Centralised Investment & Retirement Propositions (CIP & CRP)
    Designing and documenting robust, evidence-based processes that align with FCA expectations and client needs.

  • Client Communication
    Clear, compliance-friendly content and messaging that helps advisers articulate investment strategies to clients.

  • Regulatory & Platform Oversight
    Supporting operational due diligence, platform governance, Consumer Duty reviews and risk assessments.

Whether you're a solo adviser or part of a multi-adviser firm, we tailor our support to suit your goals, values and strategy.

 

Why We Exist

Financial planning has never been more important — or more complex. Our mission is to help advisers focus on what they do best: helping clients live better financial lives. We take care of the background — investment governance, documentation, compliance support — so your advice can shine.

Because when the structure is sound, and the values are clear, great outcomes follow.